TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
TI  - Marketing
SN  - 9780324068610 (hbk.)
PY  - 2001///
CY  - Mason, OH, United States
PB  - Cengage Learning
KW  - Marketing
KW  - Management
N1  - Bahan Hadiah; Includes bibliograhical references and index
ER  -