Wirtz, Jochen <br/><br/>
Services marketing :  people, technology, strategy / 
Jochen Wirtz, Christopher Lovelock 
 - 8th ed. 
 - Hackensack, NJ :  World Scientific,  2016 
 - xvii, 783 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781944659004 (hbk.) 9781944659011 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Professions--Marketing<br/>Service industries--Marketing<br/>Customer services--Marketing