TY  - BOOK
AU  - Cook,Arthur G.
TI  - Forecasting for the pharmaceutical industry: models for new product and in-market forecasting and how to use them 
SN  - 9781472460110
PY  - 2015///
CY  - Surrey, England
PB  - Gower Publishing
KW  - Pharmaceutical industry
KW  - Forecasting
N1  - Includes bibliographical references and index
ER  -