Molenaar, Cor Why customers would rather have a smartphone than a car : relationship retailing as an opportunity / Cor Molenaar - Farnham, Surrey, England : Gower, 2015 - vi, 208 p. : ill. ; 25 cm. Includes bibliographical references and index ISBN: 9781472466563 (hbk.) Subjects--Topical Terms: Consumer behaviorElectronic commerceCustomer relations