TY  - BOOK
AU  - Molenaar,Cor
TI  - Why customers would rather have a smartphone than a car: relationship retailing as an opportunity 
SN  - 9781472466563 (hbk.)
PY  - 2015///
CY  - Farnham, Surrey, England
PB  - Gower
KW  - Consumer behavior
KW  - Electronic commerce
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -