Kim, W. Chan, <br/><br/>
Blue ocean shift :  beyond competing : proven steps to inspire confidence and seize new growth / 
W. Chan Kim, Renée Mauborgne 
 - xi, 322 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781509832163 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Market segmentation