01174nam a2200313 i 4500 vtls000103170 KUKTEM 20251125103710.0 180327t20152015maua f 001 0 eng d 9781625274496 hardback 201805171445 saini 201803271148 azli UMP eng UMP rda HF5415.153 .K56 2015 Kim, W. Chan, author. Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne Boston, MA : Harvard Business School Press, 2015 © 2015 xxviii, 287 pages : illustrations ; 24 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index New products Market segmentation Mauborgne, Renée, author. 0 0 0 0 10000 10000 2019-09-04 2 HF5415.153 .K56 2015 0000122717 2019-12-02 00:00:00 2019-12-02 1 2019-09-04 OPEN 0 0 lcc 0 0 20000 20000 2021-05-25 0 HF5415.153 .K56 2015 G000002420 2021-05-25 00:00:00 2 2021-05-25 OPEN c.2 VIRTUA40 87756 87762 VTLSSORT0080*0200*0400*0900*1000*2450*2640*2641*3000*3360*3370*3380*5040*5410*6500*6501*7000*9992 2