TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renée
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 
SN  - 9781625274496
PY  - 2015///
CY  - Boston, MA
PB  - Harvard Business School Press
KW  - New products
KW  - Market segmentation
N1  - Includes bibliographical references and index
ER  -