Simon, Francoise, <br/><br/>
Managing biotechnology :  from science to market in the digital age / 
Francoise Simon, Glen Giovannetti 
 - xxii, 287 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781119216179 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Biotechnology industries<br/>Biotechnology--Marketing<br/>Pharmaceutical biotechnology industry