TY  - BOOK
AU  - Simon,Francoise
AU  - Giovannetti,Glen
TI  - Managing biotechnology: from science to market in the digital age 
SN  - 9781119216179
PY  - 2017///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Biotechnology industries
KW  - Biotechnology
KW  - Marketing
KW  - Pharmaceutical biotechnology industry
N1  - Includes bibliographical references and index
ER  -