Dibb, Sally, <br/><br/>
Marketing :  concepts and strategies / 
Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell 
 - Seventh Edition 
 - xvi, 796 pages :  color illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781473725126 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing