TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: concepts and strategies 
SN  - 9781473725126
PY  - 2016///
CY  - Hampshire, UK
PB  - Cengage Learning
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -