Wunker, Stephen M., <br/><br/>
Jobs to be done :  a roadmap for customer-centered innovation / 
Stephen Wunker, Jessica Wattman, David Farber 
 - xii, 210 pages :  illustrations ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780814438039 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business<br/>New products<br/>Cost effectiveness<br/>Consumer satisfaction