TY  - BOOK
AU  - Wunker,Stephen M.
AU  - Wattman,Jessica
AU  - Farber,David R.
TI  - Jobs to be done: a roadmap for customer-centered innovation 
SN  - 9780814438039
PY  - 2017///
CY  - New York City
PB  - AMACOM
KW  - Creative ability in business
KW  - New products
KW  - Cost effectiveness
KW  - Consumer satisfaction
N1  - Includes index
ER  -