Driving green consumerism through strategic sustainability marketing / 
edited by Farzana Quoquab, Ramayah Thurasamy, Jihad Mohammad 
 - xx, 301 pages :  illustrations ;  29 cm. 
 - A volume in the Practice, Progress, and Proficiency in Sustainability (PPPS) Book Series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781522529125 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Green marketing<br/>Consumer behavior--Environmental aspects<br/>Environmentalism<br/>Consumption (Economics)--Environmental aspects