Driving green consumerism through strategic sustainability marketing Quoquab, Farzana editor. Ramayah Thurasamy editor. Jihad Mohammad editor. text pau 2018 2018 monographic eng
print
xx, 301 pages : illustrations ; 29 cm. specialized edited by Farzana Quoquab, Ramayah Thurasamy, Jihad Mohammad Includes bibliographical references and index Green marketing Consumer behavior Environmental aspects Environmentalism Consumption (Economics) Environmental aspects A volume in the Practice, Progress, and Proficiency in Sustainability (PPPS) Book Series 9781522529125 UMP 180810 20251125103841.0 vtls000104848 eng