TY  - BOOK
AU  - Quoquab,Farzana
AU  - Ramayah Thurasamy,
AU  - Jihad Mohammad,
TI  - Driving green consumerism through strategic sustainability marketing
T2  - A volume in the Practice, Progress, and Proficiency in Sustainability (PPPS) Book Series
SN  - 9781522529125
PY  - 2018///
CY  - Hershey, PA
PB  - IGI Global
KW  - Green marketing
KW  - Consumer behavior
KW  - Environmental aspects
KW  - Environmentalism
KW  - Consumption (Economics)
N1  - Includes bibliographical references and index
ER  -