Benzo, Riccardo, <br/><br/>
Marketing research :  planning, process, practice / 
Riccardo Benzo, Marwa G. Mohsen, Chahid Fourali 
 - xiv, 410 pages :  color illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781446294369 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research