@book{91192,
	author = {Tripathi, Purnendu,},
	title = {Marketing initiatives for sustainable educational development /},
	publisher = {IGI Global,},
	year = {2018},
	address = {Hershey, PA :},
	url = {https://www-igi-global-com.libraryumpsa.idm.oclc.org/gateway/book/190798?ct=-8586248825267680244}
}