TY  - BOOK
AU  - Beckmann,Dirk
AU  - Jones,David B.
TI  - What Would Apple Do?: how you can learn from Apple and make money 
SN  - 9788184955637
PY  - 2011///
CY  - London
PB  - Biteback Publishing
KW  - Computer industry
KW  - Case studies
KW  - Management
KW  - United States
KW  - Success in business
KW  - Corporate culture
ER  -