Velayudhan, Sanal Kumar, <br/><br/>
Rural marketing :  targeting the non-urban consumer / 
Sanal Kumar Velayudhan 
 - 196 pages :  22 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0761995668 
<br/><br/><label>Subjects--Topical Terms: </label><br/>India--Rural conditions<br/>Consumer behavior--India<br/>Marketing--India