TY  - BOOK
AU  - Velayudhan,Sanal Kumar
TI  - Rural marketing: targeting the non-urban consumer 
SN  - 0761995668
PY  - 2002///
CY  - New Delhi
PB  - Response Books
KW  - India
KW  - Rural conditions
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references
ER  -