TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
TI  - Exploring corporate strategy: text and cases 
SN  - 013297441x
PY  - 1993///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Corporate planning
KW  - Strategic planning
KW  - History
N1  - Includes bibliographical references and index
ER  -