TY  - BOOK
AU  - Gamble,John E.
AU  - Peteraf,Margaret A.
AU  - Thompson,Arthur A.Jr
TI  - Essentials of strategic management: the quest for competitive advantege 
SN  - 9789814670074
PY  - 2015///
CY  - New York
PB  - McGraw-Hill Education
KW  - Strategic planning
KW  - Case method
N1  - Includes bibliographical references and index
ER  -