TY  - BOOK
AU  - Satell,Greg
TI  - Mapping innovation: a playbook for navigating a disruptive age 
SN  - 9781259862250
PY  - 2017///
CY  - New York
PB  - McGraw-Hill Education
KW  - Technological innovations
KW  - Management
KW  - Diffusion of innovations
KW  - Research, Industrial
KW  - New products
N1  - Includes bibliographical references and index
UR  - http://ecollib.ump.edu.my.libraryumpsa.idm.oclc.org/50949/
UR  - http://ecollib.ump.edu.my/50949/
ER  -