Rogers, Sandy, <br/><br/>
Leading loyalty :  cracking the code to customer devotion / 
Sandy Rogers, Leena Rinne, Shawn Moon. 
 - xii, 206 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780814439395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty<br/>Customer services<br/>Customer services<br/>Customer loyalty