Siggelkow, Nicolaj, <br/><br/>
Connected strategy :  building continuous customer relationships for competitive advantage / 
Nicolaj Siggelkow, Christian Terwiesch 
 - xiv, 264 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781633697003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Customer services--Technological innovations<br/>Communication in consumer education