TY  - BOOK
AU  - Siggelkow,Nicolaj
AU  - Terwiesch,Christian
TI  - Connected strategy: building continuous customer relationships for competitive advantage 
SN  - 9781633697003
PY  - 2019///
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - Relationship marketing
KW  - Customer services
KW  - Technological innovations
KW  - Communication in consumer education
N1  - Includes bibliographical references and index
ER  -