Theory, practice and techniques in customer relationship management / editors, Aleksandar Mratinkovic, Dan Piestun, Hazem Shawky Fouda, Felecia Killings, Sandra El Hajj, Fozia Parveen, Igor Krunic, Jovan Pehcevski, Tanjina Nur, Stephen - ix, 277 pages : color illustrations ; 23 cm.

Includes bibliographical references and index

978168094773


Customer relations--Management