Theory, practice and techniques in advertising and sales management / 
editors, Aleksandar Mratinkovic, Dan Piestun, Hazem Shawky Fouda, Felecia Killings, Sandra El Hajj, Fozia Parveen, Igor Krunic, Jovan Pehcevski, Tanjina Nur, Stephen 
 - xi, 292 pages :  color illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781680947816 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Advertising