TY  - BOOK
AU  - Larsen,Friǒrik
TI  - Energy branding: harnessing consumer power 
T2  - Palgrave pivot
SN  - 9783319571973
PY  - 2017///
CY  - Cham, Switzerland
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Electric utilities
KW  - Marketing
KW  - Energy industries
KW  - Power resources
KW  - Electronic books
N1  - Includes bibliographical references and index
ER  -