Tomczak, Torsten, <br/><br/>
Strategic Marketing :  Market-Oriented Corporate and Business Unit Planning / 
by Torsten Tomczak, Sven Reinecke, Alfred Kuss 
 - 253 pages ;  24 cm. 
<br/><br/><label>ISBN: </label>9783658184162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing