TY  - GEN
AU  - Tomczak,Torsten
AU  - Kuss,Alfred
AU  - Reinecke,Sven
TI  - Strategic Marketing: Market-Oriented Corporate and Business Unit Planning 
SN  - 9783658184162
PY  - 2018///
CY  - Wiesbaden
PB  - Springer Fachmedien Wiesbaden, Imprint: Springer Gabler
KW  - Marketing
ER  -