Warnaby, Gary, <br/><br/>
Pop-up retailing :  managerial and strategic perspectives / 
Gary Warnaby, Charlotte Shi 
 - 97 pages :  color illustrations  23 cm. 
 - SpringerBriefs in business .
 - SpringerBriefs in business .
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9783319713731 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--Seasonal variations<br/>Small business marketing<br/>Store location<br/>New business enterprises--Management