TY  - BOOK
AU  - Warnaby,Gary
AU  - Shi,Charlotte
TI  - Pop-up retailing: managerial and strategic perspectives 
T2  - SpringerBriefs in business
SN  - 9783319713731
PY  - 2018///
CY  - Cham, Switzerland
PB  - Springer
KW  - Retail trade
KW  - Seasonal variations
KW  - Small business marketing
KW  - Store location
KW  - New business enterprises
KW  - Management
N1  - Includes bibliographical references
ER  -