Gonçalves, Alex, <br/><br/>
Social media analytics strategy :  using data to optimize business performance / 
Alex Gonçalves 
 - 306 pages ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781484231012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Social media