Thompson, Arthur A., Strategy : winning in the marketplace : core concepts, analytical tools, cases / Arthur A. Thompson, John E. Gamble, A. J. Strickland - 2nd edition - 615 pages : color illustrations ; 26cm. Includes bibliographical references and indexes ISBN: 0071119337 9780071119337 Subjects--Topical Terms: Strategic planningIndustrial managementConglomerate corporations--ManagementStrategic planning--Case studies