Kotler, Philip ; Lee, Nancy  1945- <br/><br/>
Marketing in the public sector :  a roadmap for improved performance / 
Philip Kotler, Nancy Lee. 
 - xv, 332 pages :  illustrations ;  24 cm. 
<br/><br/> Bahan Hadiah 
<br/><br/><label>ISBN: </label>0131875159 9780131875159 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administrative agencies--Management<br/>Government productivity<br/>Public administration--Citizen participation