TY  - BOOK
AU  - Kotler,Philip ; Lee,Nancy
TI  - Marketing in the public sector: a roadmap for improved performance 
SN  - 0131875159
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub.
KW  - Administrative agencies
KW  - Management
KW  - Government productivity
KW  - Public administration
KW  - Citizen participation
N1  - Bahan Hadiah
ER  -