Kotler, Philip, <br/><br/>
Marketing management :  analysis, planning and control / 
Philip Kotler 
 - Fourth Edition 
 - ix, 722 pages :  23 cm. 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>013557983X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management