Lovelock, Christopher H. <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock, Jochen Wirtz. 
 - xviii, 652 pages  :  illustrations ;  25 cm. 
<br/><br/> BAHAN HADIAH SUMBANGAN DARIPADA DATUK DR. SHEIKH GHAZALI  indexes 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780131268463 0131268465 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.<br/>Service industries--Marketing.