TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz, Jochen.
TI  - Services marketing: people, technology, strategy 
SN  - 9780131268463
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Professions
KW  - Marketing
KW  - Service industries
N1  - BAHAN HADIAH SUMBANGAN DARIPADA DATUK DR. SHEIKH GHAZALI; indexes; Includes bibliographical references and indexes
ER  -