@book{98049,
	author = {Kumar, V., and Reinartz, Werner,},
	title = {Customer Relationship Management :},
	publisher = {Springer,},
	year = {2018},
	series = {Springer Texts in Business and Economics},
	address = {Berlin, Germany :},
	edition = {Third edition},
	url = {https://ebookcentral-proquest-com.libraryumpsa.idm.oclc.org/lib/kuktemlib-ebooks/detail.action?docID=6247945&query=9783662553817}
}