Kumar, V., <br/><br/>
Customer Relationship Management :  concept, strategy, and tools / 
V. Kumar, Werner Reinartz 
 - Third edition 
 - 1 online resource 
 - Springer Texts in Business and Economics .
 - Springer texts in business and economics .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9783662553817 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Customer relations--Data processing<br/>Business and Management<br/>Analytics