TY  - BOOK
AU  - Kumar,V.
AU  - Reinartz,Werner
TI  - Customer Relationship Management: concept, strategy, and tools 
T2  - Springer Texts in Business and Economics
SN  - 9783662553817
PY  - 2018///
CY  - Berlin, Germany
PB  - Springer
KW  - Customer relations
KW  - Management
KW  - Data processing
KW  - Business and Management
KW  - Analytics
N1  - Includes bibliographical references and index
UR  - https://ebookcentral-proquest-com.libraryumpsa.idm.oclc.org/lib/kuktemlib-ebooks/detail.action?docID=6247945&query=9783662553817
UR  - https://ebookcentral.proquest.com/lib/kuktemlib-ebooks/detail.action?docID=6247945&query=9783662553817
ER  -