02343ntm a2200361 i 4500 0 0 lcc 0 1 1 REF 10000 10000 2022-12-16 0 FIM .L93 2022 r Thesis T000002084 2022-12-16 00:00:00 1 2022-12-16 RESTRICT 0 0 lcc 0 6 REF 10000 10000 2022-12-16 0 CD13209 T000002085 2022-12-16 00:00:00 1 2022-12-16 RESTRICT 98372 98378 MY-KuUP 20251125110158.0 t||||fr|||| 000 0 ta 221216t20222022my a|||fr|||| 000 0 eng d THE0009511(Local) Hardback UMP eng UMP rda FIM .L93 2022 r Thesis Nur Lydia Natasha Mohd Dzurkarnain, author. The effect of social media usage on organizational perfromance : a study among small medium enterprise (SMES) in Pahang Nur Lydia Natasha Mohd Dzurkarnain Kuantan, Pahang : UMP, 2022 © 2022 viii, 50 pages : illustrations ; 30 cm. + 1 CD-ROM rdacontent text rdacontent text rdamedia unmediated rdamedia unmediated rdacarrier volume rdacarrier volume rda text file PDF Faculty of Industrial Management Thesis (Master of Business Administration) -- Universiti Malaysia Pahang – 2022 Includes bibliographical references Social media is a powerful and effective means for wise organisations somehow to substantially improve their chances towards effectively of growth, and achieve more comparative advantage over others, yet shades of grey are still visible. Therefore, to study this research to investigate the effect of social media usage on organizations performance. In this study, independent variable which is social media usage are categorize into three sub construct which is social media for marketing and branding, social media for customers relations and services and social media for information accessibility, while the dependent variable are organizational performance. Data will be collected through online questionnaire using 5 Likert scale. The questionnaire will be distributed to organisational informants such as managers and senior staff in the Small Medium Enterprise (SMEs) through purposive sampling technique. Data will be analyses using IBM SPSS, where descriptive, normality, reliability, and correlation analysis will be tested. Faculty of Industrial Management Dissertations Universities and colleges Dissertations lcc RESTRICT