Marketing and smart technologies / 
edited by José Luís Reis, Marc K. Peter, Ricardo Cayolla, Zorica Bogdanović 
 - 1 online resource 
 - Smart innovation, systems and technologies .
 - Smart innovation, systems and technologies .
<br/><br/><label>ISBN: </label>9789811692727 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Artificial intelligence--Marketing applications--Congresses<br/>Marketing--Technological innovation--Congresses