Kinnear, Thomas C., <br/><br/>
Marketing research :  an applied approach / 
Thomas C. Kinnear, James R. Taylor 
 - xxii, 888 pages :  illustration ;  23 cm. 
 - McGraw-Hill series in marketing .
 - McGraw-Hill series in marketing .
<br/><br/> BAHAN HADIAH 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780079122520 0079122523 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing research