<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01013nam a2200325 i 4500</leader>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">6</subfield>
    <subfield code="a">10000</subfield>
    <subfield code="b">10000</subfield>
    <subfield code="d">2023-01-26</subfield>
    <subfield code="g">258.96</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF5415.2 .K53 1996</subfield>
    <subfield code="p">G000004023</subfield>
    <subfield code="r">2023-01-26 00:00:00</subfield>
    <subfield code="v">258.96</subfield>
    <subfield code="w">2023-01-26</subfield>
    <subfield code="y">OPEN</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">98814</subfield>
    <subfield code="d">98820</subfield>
  </datafield>
  <controlfield tag="003">MY-KuUP</controlfield>
  <controlfield tag="005">20251125110224.0</controlfield>
  <controlfield tag="006">a||||fr|||| 001 0 </controlfield>
  <controlfield tag="007">ta</controlfield>
  <controlfield tag="008">240311b           ||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780079122520</subfield>
    <subfield code="q">paperback</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0079122523</subfield>
    <subfield code="q">paperback</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">UiTM</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="c">UMP</subfield>
    <subfield code="e">rda</subfield>
  </datafield>
  <datafield tag="090" ind1=" " ind2=" ">
    <subfield code="a">HF5415.2 .K53 1996</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Kinnear, Thomas C.,</subfield>
    <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Marketing research :</subfield>
    <subfield code="b">an applied approach /</subfield>
    <subfield code="c">Thomas C. Kinnear, James R. Taylor</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
    <subfield code="a">New York :</subfield>
    <subfield code="b">McGraw-Hill,</subfield>
    <subfield code="c">1996</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="4">
    <subfield code="c">&#xA9;1996</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxii, 888 pages :</subfield>
    <subfield code="b">illustration ;</subfield>
    <subfield code="c">23 cm.</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
    <subfield code="2">rdacontent</subfield>
    <subfield code="a">text</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
    <subfield code="2">rdamedia</subfield>
    <subfield code="a">unmediated</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
    <subfield code="2">rdacarrier</subfield>
    <subfield code="a">volume</subfield>
  </datafield>
  <datafield tag="490" ind1=" " ind2=" ">
    <subfield code="a">McGraw-Hill series in marketing</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">BAHAN HADIAH</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">Management</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing research</subfield>
  </datafield>
  <datafield tag="830" ind1=" " ind2="0">
    <subfield code="a">McGraw-Hill series in marketing</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">OPEN</subfield>
  </datafield>
</record>
