TY  - BOOK
AU  - Kinnear,Thomas C.
TI  - Marketing research: an applied approach 
T2  - McGraw-Hill series in marketing
SN  - 9780079122520
PY  - 1996///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Marketing research
N1  - BAHAN HADIAH; Includes bibliographical references and index
ER  -